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Brokerages get bought. This one builds.

Independent. Engineering-grade. While most regional brokerages get absorbed by national franchises, SRG is the rarer thing: a full-stack real estate operation that also writes the platforms that run six industries. Capability, knowledge, and technology, all under one roof.

The Story

Why we started, and why it still works.

Carrie Sue Shawfield walked out of a regional brokerage in 2008 that wanted her to push harder on properties she would not have bought for her own family. She opened Shawfield Realty Group on a thesis simple enough to hold up after eighteen years: brokers should know the contracts at least as well as they know the clients, and the agents who do close better deals.

The firm grew slowly and on purpose. Jennifer Laske joined in 2014 with a buyer-only practice that ran out of Winter Springs. Angela Sanchez came in 2017 with two decades of East Coast and bilingual experience. In 2021, Carrie Sue's daughter Carsyn passed her FL salesperson exam, and her transaction coordination practice quietly became a model the rest of the Central FL brokerage community now studies.

In 2026, SRG acquired LandVista, the GIS-and-MLS platform that already powered our land-acquisition research. The acquisition was not about adding a software product. It was about owning the data spine the firm runs on. Today, every SRG transaction flows through LandVista: lead ingestion from MLS portal emails, AI extraction of contract critical dates, FL-licensee verification before referral fees post, QuickBooks-synced commission accounting.

The software half of the family now builds platforms across six industries: real estate, attorneys, probate, title, insurance, roofing, solar. Same engineering standard, same accountability, same dinner table conversation. The brokerage half eats it for dinner.

Four brokers. One family. Software we wrote ourselves. Real humans at the other end of every call.

Capability Map

The full stack under one roof.

Regional brokerages get absorbed because they are missing components. We built every piece. This is what is in the building.

Brokerage Disciplines

Residential agency · listings + buyer
Commercial · BOV · NNN · multi-family
Development · land · HBU · entitlement
Investment · 1031 · cap rate underwrite
Transaction Coordination · zero missed dates
Luxury · waterfront concierge marketing

Software Platforms

LandVista · real estate MLS + ops
OutlawCounsel · attorney practice ops
ProbateOps · FL probate workflow
TitleFlow · ALTA title + e-closing
RoofRunner · roofer claim + dispatch
SolarScore · solar site + ITC modeling

Knowledge Base

RESO Data Dictionary (full)
FEMA NFHL flood overlay (live)
USDA NRCS soils (HSG + buildability)
FWS NWI wetlands (Cowardin classes)
FL statute citations (every claim sourced)
62 verified domain terms in registry

AI Capabilities

Property AI chat · grounded citations
Snap & Match · vision MLS lookup
Contract critical-date extraction
Disclosure summary · red-flag detection
Pricing strategy modeler
Neighborhood research synthesis

Concierge Network

Mortgage · 3 FL lender partners
Title · ALTA-licensed e-closing
Appraisal · FL-certified, waterfront panel
Inspection · 4-pt + wind-mit certified
Insurance · pre-screened FL brokers
Construction · GC + roofing + solar referrals

Research Methodology

CMA · live MLS + adjustments
AVM · regression + comp matching
Absorption rate by zip / type
NOI / IRR / NPV financial modeling
Due-diligence briefs (HBU + entitlement)
Market reports · quarterly + on-demand

The Consolidation Question

Why we are not getting acquired.

National franchises buy regional brokerages because the regional firm is missing components: no software, no research desk, no AI capability, no in-house TC discipline, no compliance depth. The math is straightforward: buy the brokerage, plug in the parent's tech, capture the agents.

That math does not work on SRG. We already have the tech. We wrote it. We license it to others. The acquisition multiple is upside down.

What we own end-to-end

The MLS data ingestion pipeline (LandVista)
The AI extraction stack (lead, contract, CMA)
The compliance citation engine (62 domain terms)
The transaction coordination practice (Carsyn-built)
The 4 brokerage disciplines + 6 vertical platforms
Our customer relationships (no franchise contract to break)

Where We Operate

Central Florida and the East Coast.

Central Florida

Winter Springs, Oviedo, Lake Mary, Sanford, Longwood, Casselberry, Altamonte Springs, Maitland, Orlando, Apopka. Seminole and Orange counties.

East Coast

Edgewater, New Smyrna Beach, Port Orange, Daytona Beach, Ormond Beach, Holly Hill, Wilbur-by-the-Sea. Volusia County, with Indian River and Brevard on request.

What We Stand For

Six commitments. No exceptions.

Pick up the phoneWithin two minutes during business hours. Real human, no IVR, no chat-bot upsell.

Know the contractWe catch the setback line, the easement, the HOA clause that costs $40K to remediate.

Cite the dataEvery CMA, every flood call, every comp set ties back to a verifiable source (RESO, FEMA, FL Statutes, USDA).

Zero missed dates240 closings in 2025, zero contingency or financing deadlines missed. Carsyn owns this.

Tools for lifeSign up once, the tools follow you forever. No expiry, no time-bomb, no upsell.